Why Isn't Our Card Recommended? A Bank's AI Visibility Battle

Not on the "Best Miles Card" List

Zeynep was the retail banking product manager at a major bank. Their new premium travel card was selling well, but AI assistants never recommended it when asked "best miles card."

Measuring Perception with Product Analysis

The AURA Product Analysis revealed: none of the card's key features (3x miles earning, 1,000+ lounge access, travel insurance) were known by any LLM. AI recognized it as "a credit card" but didn't associate it with the "travel card" category.

The Action Plan

Comparison tables highlighting unique features, travel writer collaborations, customer experience stories, and FinancialProduct schema enrichment. Weekly AURA score tracking.

12 Weeks Later

Top 3 in "best travel card" on 4 LLMs. Card application rate increased 28%.

"Being in AI isn't enough — you need to be recognized in the right category with the right features."