An E-Commerce Brand's LLM Visibility Journey
The Starting Point
An Istanbul-based home textile brand (we keep the name private) was working with digital marketing agencies, had good Google rankings, and was producing regular social media content. Everything seemed fine — until they ran an AURA analysis.
The first analysis results were surprising:
- AURA Score: 34 / 100
- In ChatGPT for "recommend a home textile brand in Turkey": Not on the list
- Information given about the brand on Gemini: 40% incorrect
- Competitor brands average: 58 / 100
Root Causes of Problems
AURA's analysis revealed 3 fundamental problems:
1. Inconsistent Brand Information
The brand's website said "founded in 1998." Google Business Profile said "2003." Some directories had a different address. LLMs interpreted this inconsistency as a low credibility signal.
2. Content Gap
Product pages on the website were strong, but there was no industry content. Informational content like "how to choose bed linen?" and "what is organic cotton?" had never been produced. Competitors had built authority in LLMs with this type of content.
3. Few Customer Reviews
There were 47 reviews on Google, while their competitor had 380. Review count and quality play a major role in LLMs' credibility assessment.
3-Month Action Plan
Month 1: Cleanup and Consistency
- NAP (name, address, phone) standardized across all platforms
- Brand page created on Wikipedia
- Brand information added to Wikidata and Freebase
- Registered in 5 industry directories
Month 2: Content Authority
- 2 blog posts per week: "Bedroom decoration", "Organic textile guide", etc.
- FAQ page added (with Schema markup)
- Guest articles published on 3 industry blogs
Month 3: Reputation Building
- Customer review campaign: 120 new Google reviews
- Applied for 2 industry awards (won 1)
- Press releases distributed to industry media
Results After 3 Months
| Metric | Start | Month 3 |
|---|---|---|
| AURA Score | 34 | 71 |
| ChatGPT ranking | Not on list | 3rd place |
| Accuracy rate | 60% | 94% |
| Sentiment | Neutral | Positive |
| Google reviews | 47 | 167 |
Conclusion
This brand was already good on Google. But it was invisible to AI assistants. Through 3 months of systematic work, LLM visibility doubled — and this was reflected in organic traffic.
How will your brand's story be written? Start with AURA →