Executive Analysis: Measure Your CEO, CFO, and C-Suite's AI Visibility
Executive Reputation Management in the AI Era
An investor, potential customer, or business partner now asks ChatGPT before searching Google: "Who is the CEO of X company?" or "What do you know about Y company's CFO?" The answers to these questions are critical for your company's professional image.
But what do AI platforms know about your executives? Is their information correct? Or are they presenting wrong titles, old companies, or completely fabricated biographies?
How Does Executive Analysis Work?
1. Create Executive Profiles
You can add executive profiles from the Profiles section in your dashboard:
- Full Name: The executive's complete name
- Title: CEO, CFO, CMO, CTO, etc.
- Company: Which company the analysis will be under
You can create up to 3 executive profiles in Business, and 10+ in Enterprise packages.
2. Person-Based AURA Analysis
Person-specific questions are asked to 9 AI models for each executive:
- "Who is the CEO of X company?"
- "What do you know about person Y?"
- "Who are the leading figures in Z industry?"
3. Individual Scoring
A separate AURA Score is calculated for each executive:
- Visibility: How many AI models recognize this person?
- Accuracy: Is the provided information correct?
- Sentiment: Do AIs speak positively about this person?
Real-World Examples
In a test analysis, the following results emerged:
- CEO (AURA 75): 7 out of 9 AI models recognized them, title info was correct but one model mentioned their old company.
- CFO (AURA 52): Only 4 models recognized them, 2 gave incorrect titles.
- CMO (AURA 68): 6 models recognized them but the industry was incorrectly stated.
Why Does It Matter?
- Investor Due Diligence: Investors now ask AI about management teams.
- Business Partnerships: Executive recognition builds trust in B2B relationships.
- Hiring: Senior candidates research the company's C-suite on AI.
- Brand Communication: Executive profiles are part of corporate image.
Improvement Recommendations
The Executive Analysis report provides specific recommendations for each executive:
- Keep LinkedIn profile detailed and up-to-date.
- Add structured data (JSON-LD Person) to the "Our Team" page on the website.
- Create content about the executive's industry participation and talks.
- Clearly state the executive's name and title in press releases and media articles.
Which Packages Include It?
- Business ($500/mo): 3 executive profiles
- Enterprise (Custom): 10+ executive profiles